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In Jim Collins book, Good to Great, he introduces the “Hedgehog Concept.” He tells a story of the Hedgehog and the Fox. The Fox is crafty and always looking for ways to pounce on the Hedgehog. However, time after time the fox is unable to take down the hedgehog. Why, you might ask? Because the Hedgehog is good at one thing, self-defense. Every time the Fox tries to attack, the hedgehog just curls up into a ball and the fox gets poked when he jumps on the Hedgehog.

Why this story? This blog is my attempt to put this principle into practice in my own life. I desire to be really good at one thing, and as it turns out Personal Finance is just that. I enjoy taking people from where they are, to where they want to be. Stay tuned for the first blog regarding Personal Money Management.