SEO 101: How to Get to #1 in Google

What is Search Engine Optimization?

If you searched in Google, this is the definition that you would get:

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

**** Quick Note: I will be updating this page periodically as I find additional SEO that I think would be helpful; Feel free to check back on occasion as there may be updated information in the near future ****

Here is the video from my talk at FinCon 2013

Key Elements of SEO

  • Research & Analysis
  • Identify Keywords
  • On Page Optimization
  • Site performance (speed)
  • Off Page Optimization
  • Link Building

Keyword Research

Find keywords with the following criteria for the best results:

  • Low competition
  • High traffic volume
  • Relevant

Keyword Research Tools

Google Keyword Planner – Free tool that is offered by Google to perform keyword research. This a great tool that will help you to identify keywords with high search volume and low competition.

Market Samurai – A software that has a free-trial that turns into a paid version. This is a great way to get more data then is provided in the Keyword Planner like analyzing the top 10 search results for a given keyword.

SEO Quake Chrome Extension – This is a great free extension to find out more information about websites that show up in search results like their Google Pagerank, Alexa ranking, etc.

On-Page Optimization

The following are items you should be sure to optimize on every page of your website uniquely:

  • URL Structure
  • Heading Tags
  • Content
  • Images
  • Meta Data including title, description and keywords
  • Social Media

WordPress Plug-ins:

Yoast – SEO Plugin

All in One SEO – SEO Plugin

Social Warfare – Social Media Sharing Tool

Link Building Resources:

Domain Authority Checker

Other SEO Tools:

Website Analyzer by Neil Patel – Analyze your website to get recommendations on what you need to do in order to improve your seo.

CopyScape – Use to check guest posts to make sure it is original content – A great tool to automatically tweet your content or content from other blogs that you like by linking your Twitter account to your RSS feed.

W3C Validator – The W3C Validation Service checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. This is good because it can improve your page load speed if you fix these errors. – Tool to analyze website more thoroughly for adjustments that can be made to improve the SEO on your website.

Pingdom Website Speed Test – A great resource where you can test the page load time of your website.

Directories to Submit to:

MoneyCrashers – Top Personal Finance Blogs

PTMoney – Personal Finance Blogger Map

Check out these SEO Case Studies of clients that I have worked with to see the results of implementing these techniques.