Rebecca-BraglioIn this episode of the Well Kept Wallet podcast we have Rebecca Braglio who was a public defender for the city of Philidelphia and she got burnt out. She then decided to create a website that she was passionate about called ThePhillyDog.com which is an online resource for dog owners in the Philadelphia area. Because of her experience with creating this site she was able to become the Community Engagement Manager of Pet360 Inc. where she now handles the social media of Pet360.com. Her job is to make the site fun so that people want to come back. In addition, she is a top 100 winner of Start-Up Nation in the “Savvy in Social Media” category.

What you will learn in this episode

  • How she saw a need and created a website to meet that need in her city
  • How she turned her passion for pets and her interest in social media into a career
  • How she used Linkedin to contact the CEO directly and got her current job at Pet360
  • How she learned a completely new industry and switched gears from being a public defender

Resources mentioned

Linkedin

Mashable

Gary Vaynerchuk

Lynda.com

Quotes from Rebecca Braglio

“You need to immerse yourself in this area, you need to learn everything that there is to know and more. And you need to know who are the people that make things happen in this industry.”

“I think it’s an important when you decide you want to make a change to really look at it as you’re branding yourself.”

“I don’t have any degree in marketing. I don’t have a degree in advertising or anything like that. But I am in a marketing position.”

“The branding never stops.”

“You have to do what makes you happy”

How to connect with Rebecca

Website: ThePhillyDog.com

Twitter: @RebeccaBraglio

Google+: Rebecca Braglio

Linkedin: Rebecca Braglio

Email: info@thephillydog.com