Penny Sansevieri Author Marketing Experts

Penny Sansevieri, CEO of Author Marketing Experts, Inc.

In this episode of the Well Kept Wallet podcast we have Penny Sansevieri the CEO of Author Marketing Experts, Inc. which is a full service marketing and publicity firm with a specialty in Social Media. Although Penny is a Marketer and a Publicist, she is also the author of 12 books including How To Sell Your Books By The Truckload On

What you will learn in this episode

  • How she went from being laid-off to starting her own business
  • The difference between traditional publishing and self publishing
  • How she took risks even though she is extremely risk averse
  • The role of communicating directly with your readers to market your book

Quotes from Penny Sansevieri

I work 80 hours a week so I don’t have to work 40… As an entrepreneur, we totally get that. We think nothing of putting in the kind of hours that we do.”

When you finally figure out what you want to do you have to be willing to take the risk to do it.”

If you get more people coming to your website and you get more requests for a certain thing, your consumer will absolutely guide you in the direction you need to go. But you have to be willing to listen.”

You can’t let your ego drive this machine, whether you’re marketing a business or a book and a lot of people do…”

Do what you love and you will never have to work a day in your life”

How to connect with Penny

Website: Author Marketing Experts

Twitter: @Bookgal

Facebook: /BookMarketingGame






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