How to Start a Personal Concierge Business

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Do you want to make money by running errands and taking care of those minute daily tasks that busy professionals and the affluent don’t have time to complete? If so, you might consider starting your own personal concierge business.

With minimal startup costs and the ability to perform a variety of tasks, this can be the perfect business opportunity you’re looking to work from home.

What Is a Personal Concierge Business?

A personal concierge service is a very open-ended job description as you will most likely perform a variety of tasks.

Maybe the best way of describing a personal concierge is the in-person version of a virtual assistant.

Your client can range from the rich and affluent, businesses, to regular working professionals. No matter who your client is, you can expect to perform a combination of the following tasks:

  • Appointment setting
  • Basic repairs
  • Buying groceries
  • Cooking meals
  • Dog walking
  • Dropping off dry cleaning
  • Internet research
  • Light home or office cleaning
  • Mailing packages
  • Organizing weekly schedule
  • Picking up children from school
  • Planning events and parties
  • Waiting for repair technicians to arrive during the workday

Each client has different concierge needs so you might perform many of the tasks listed above and a few that aren’t listed here.

Because you have the opportunity to perform a variety of tasks with a flexible schedule, you can be an ideal candidate if you enjoy being a “jack of all trades.”

For example, you might tire of exclusively being a Lyft driver or answering emails for other clients. For some, variety truly is the spice of life and becoming a personal concierge can be the calling you’re looking for.

How Much Money Can You Make as a Personal Concierge?

As a personal concierge, you can expect to charge between $25 and $150 per hour. This income stream can also replace your current day job as you can potentially earn between $40,000 and $60,000 annually.

How much you make mostly depends on the services you perform and how many hours you want to work each week.

As with any new business venture, it might take some time to build a steady client base so you might have to first start your concierge business as a side hustle in your free time.

As you add clients or offer additional services, you can scale your business to maybe even hire assistants if you choose.

Charge Annual Membership Fees

You might also consider charging your clients an annual or monthly membership fee.

This is a common practice for personal concierge businesses and other “assistant” positions as you earn a predictable salary, even when clients don’t need your services as frequently.

To get an idea, you might consider comparing the membership fee rates that other local concierge services charge for similar services.

How Much Does It Cost to Become a Personal Concierge?

One reason why you might consider becoming a personal concierge is the minimal startup costs involved. You don’t have to rent office space or borrow money to purchase expensive equipment.

It’s entirely possible to launch your business from your kitchen table and use the tools and skills you already possess.

Some of the items you will need include:

  • Phone (Potentially a landline with an answering machine or an 800 number)
  • Computer with Internet access
  • A website that lists your available services and contact information
  • Accounting software like Intuit Quickbooks
  • Reliable vehicle
  • Any supplies needed for cleaning, basic repairs, or other services you offer
  • Insurance

There’s a good chance you already own everything you need to land your first client, so now you can proceed with building your client base and getting paid.

Make a Business Plan

With every new business, you need to have a business plan to determine how much you need to make to profit from your efforts. Nobody wants to work for free, so you need to accurately calculate your bottom dollar so your personal concierge business can succeed.

Because you won’t be applying for a business loan like a brick-and-mortar business, your business plan only needs to be one page because you might only share it with your business coach or friends you ask for advice.

Set an Advertising Budget

Maybe you already have a client list you can pull from to offer concierge services too. If so, count your blessings. But if you’re truly starting your business from the ground up, you will probably need to do some advertising.

Word of mouth advertising is almost always the best advertising source, so your first step should be asking your family and friends if they know of anybody that can benefit from your services.

Plus, this advertising method is completely free which is a huge benefit for a fledgling entrepreneur.

After that, you need to consider advertising on Facebook, your local online classifieds like Craigslist, and even posting business cards and flyers at local businesses or public places including your local library, community center, or gym.

Because paid advertising can become expensive quickly, spend a few dollars in digital and print advertising to see which method has the best response.

Join Your Local Chamber of Commerce

You might also consider joining your local Chamber of Commerce to network with local business leaders and establish a community presence. Networking is a very important part in many facets of life.

Sometimes, it only takes rubbing shoulders with a business leader, church members, or fellow civic organization members to make a connection that eventually leads to a future client.

By being able to connect a face with your name, you can establish credibility. Since you are responsible for completing your client’s personal or business errands, potential clients may want to meet you before they trust you with their personal information.

How to Get Your First Client

Having a local and online presence is crucial to attracting concierge clients. In addition to any physical and social media advertising you do, you should also consider creating a profile on some of the following concierge websites:

On these websites, you can advertise your complete suite of services to for one-time and recurring clients. Listing your name on as many platforms as possible increases the probability of attracting your first client.

As you receive good feedback, your reputation and personal brand will grow so it’s easier to attract future clients with less effort. This is because your caliber of service speaks for itself and your reputation reflects positively.

As your confidence level grows, you can begin increasing your rates and you will also know where to look for new clients.

Hopefully, your previous clients will refer you to their friends so you can spend more time making money instead of searching for clients.

Offer Free or Discounted Services

You still want to price your services competitively so you don’t look like a swindler or incapable of doing a good job, but you might have to charge lower rates initially to attract your first clients.

One potential way to attract clients is to offer free services if the client agrees to pay for several other services.

This free service can be performed weekly, monthly, semi-annually. If you’re computer savvy, you might offer to back up their data to a cloud network periodically or ensure the latest software updates have been installed.

We all have a unique gift, so find your “unfair advantage” that sets you apart from everybody else.

Additional Tips For A Personal Concierge

Starting your own personal concierge business is an exciting time. Your first few months might be the most difficult as you charge lower rates to establish long-term clients.

Making as much money possible can be more important as a new business with low cash flow. Having less money in your bank account each month means you have a smaller financial cushion to grow your business and saving for future expenses.

These tips can help you boost your profit margins in the short-term so you can focus on building your business.

Shop With Cash Back Apps

Knowing how much to charge is one part of the equation to operating a successful business. The second half of the equation is keeping your business expenses to a minimum.

Two obvious ways are driving the most fuel-efficient car possible and using the resources you already have available instead of buying a completely new inventory for each client. If you’re client provides the supplies, that’s a different story.

The easiest way to reduce costs is to use these apps when you shop for your clients:

These three apps help you earn cash rewards when you shop online. The Ibotta app is perfect for buying groceries as you earn bonus cash on many grocery items by activating the offers and scanning a copy of your receipt.

Follow-Up With Previous Customers

Follow-up is also a key ingredient to success because you already have an existing relationship with your clients. You’re running personal errands for busy people that might forget to call you for future work.

Communication is a two-way street, so don’t be afraid to give them a call or send a text message asking if they need any help.

It only takes a few minutes to make a call or send a brief message. Since you might not work for that client currently, the only thing you have to lose is a few minutes of time if they don’t need your services again.

Another important reason to follow-up is to ask for feedback. These conversations can be an excellent way to discover how you excel and where you can improve.

If feedback isn’t important, why do you think so many customers offer paid surveys to get consumer opinions and conduct market research?

Learn New Skills

When you’re not running errands or pitching new clients, take the time to learn new skills. As you talk with potential clients, you will find out what concierge services busy professionals in your town need.

The concept of learning something new every day doesn’t have to end when you finish school!


More people from every employment background use personal concierge on a routine basis as work days get longer. If you like variety and want to work from home, you still have the opportunity to interact with others in-person.

With minimal startup costs, starting your personal concierge business is easier than you think.

11 thoughts on “How to Start a Personal Concierge Business”

  1. I’m starting my own business and feel lost sometimes. Thanks for this great read. It’s very encouraging.

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