Target Price Match Policy (Including Amazon Price Match Guidelines)

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One way you can save money while you shop is to take advantage of price match policies. Target is one major store that has a good price match policy.

Target’s price match policy helps you save by matching other stores’ prices. Target will give you the price difference when you buy an item at Target but find it for a lower price at another store.

Of course, as with all such programs, there are rules for Target’s price match policy. But have no fear, we’re going to outline them for you. This way you’ll know exactly how the policy works. Most importantly, you’ll know how to best use it to your advantage.

How Does the Target Price Match Policy Work?

Here are the basic rules of Target’s Price Match Policy. Note that these guidelines and policies may change from time to time. However, we’ll do our best to keep them up to date.

  1. If you find a lower price on an identical product, you can get the difference back in cash. If you paid with a debit or credit card, Target will refund the difference to your card.
  2. The price must be on an absolutely identical product, including the color. So, if you buy a shirt in red but the other store doesn’t carry red ones, Target has the option to deny the price match refund.
  3. You can only request the refund if the lower price was advertised within 14 days of your purchase at Target.
  4. The competing store must be within a 25-mile radius of a Target near you. This does not include online stores. We’ll talk more about that in a bit.
  5. You have to find the lower price in a competitor’s ad.
  6. Your price match can be requested at the time of purchase. In other words, if you find an item at Target and check your smartphone and find a lower online price, Target will match it right there at the register.
  7. Price match items must be in-stock items.

To recap, you must find the lower price within 14 days of your purchase, the item must be identical, and the lower price has to be at a local competitor.

If the lower price you found doesn’t meet any one of these guidelines, you may not be eligible to get refunded the difference.

What About Online Price Matching?

You might be wondering if Target stores will honor their price match policy for online stores such as Amazon. After all, Amazon is known for having some very low prices.

Luckily, Target will extend its price match policy to some online stores. This list of included online stores comes straight from the Target website.

Note that this list may change over time, but is accurate as of this writing. Here are the online stores Target will extend its price match policy to:

  • Amazon
  • Bed, Bath and Beyond
  • Best Buy
  • Barnes and Noble
  • Buy Buy Baby
  • Costco
  • CVS
  • Dick’s Sporting Goods
  • GameStop
  • JCPenney
  • Kmart
  • Kohl’s
  • Macy’s
  • Newegg
  • Office Depot
  • Petco
  • Petsmart
  • Sam’s Club
  • Sears
  • Staples
  • Ulta
  • Walgreens
  • Walmart
  • Wayfair

If you find a lower advertised price online, just bring your smartphone to Target’s customer service counter. They should honor the lower price, provided the sale price you found meets their criteria.

As with brick-and-mortar store price matches, the item does have to be in stock both at Target and at the online store you’re matching with.

However, there are exceptions to Target’s Price Match policy when it comes to online retailers.  Let’s go over those exceptions.

The Item You Buy Must be Sold and Fulfilled by the Competitor

You know how some stores sell items for other vendors? For example, you might find an item for sale on Amazon. However, in the fine print it’ll say “Fulfilled by ‘ABC’ store.”

If an item is sold on Amazon but fulfilled by another store, it may not qualify for the price match refund. Be sure to check on the item’s listing to see that the purchase is fulfilled by Amazon.

Price Matching and Deals Websites

Have you ever shopped through those deals websites such as Brad’s Deals or Slickdeals? If you find a price match deal through a deals website, Target will have to verify the price is offered directly on the competing retailer’s website.

If it isn’t, it may not qualify for the price match.

Amazon Prime Exclusive Offers

Amazon Prime Exclusive Offers are excluded from the Target Price Match policy. They fall into Target’s Price Match Policy “exceptions” category. We’ll talk more about those exceptions below.

Note: If you buy your item at and then find a lower price at a competing website, you can still get a refund of the price difference.

Just call Target’s online customer service number at 1-800-591-3869. They’ll give you the refund over the phone.

Target Price Match Policy Exceptions

Of course, Target has exceptions to its price match policy. It calls them “guidelines, limitations and exclusions.”

Here is a list of some exceptions to the Target price match policy you should be aware of:

  • You have to bring proof of the lower price via your smartphone or a printed current competitor ad.
  • The lower price for the item must be listed and valid at the time of the match. Note that Target employees will verify that the sale price you’ve found is current.
  • The price match item must be identical and in stock. If it’s not, it doesn’t qualify.
  • Alaska and Hawaii Target stores are excluded from online price matching refunds.
  • No rainchecks will be issued for items that are out of stock, either on or at Target stores.
  • Target reserves the right to limit quantities, both in store and online.
  • In-store price matches from other Target stores are excluded. If you find a lower price on an item at another Target store, you need to buy it from that store and return the first one.

In addition, there are a few types of items that are excluded from Target’s price match policy. Those items include:

  • Clearance, closeout and liquidation items
  • Storewide promotions, $ off promotions and % off promotions (think Kohl’s)
  • Open-box and damaged items
  • Refurbished, pre-owned or leased items
  • Generic items
  • Special deals from websites after you’ve logged into your account
  • Contracts and warranties
  • Third party seller items
  • Pricing due to typographical errors
  • Doorbusters, lightning sales or member sales (this is where the Amazon Prime Exclusive Offers fit in)
  • Coupon offers, credit card offers and gift card offers
  • Bundle offers, buy-one-get-one offers and rebates or mail-in offers
  • Items containing alcohol may not be eligible. State regulations apply.

Black Friday Exception

This is important: Target does not honor its price match policy from Thanksgiving Day through the entire week after Thanksgiving. It’s actually about a 10-day window.

In the case of 2018, that means they didn’t honor price matching between November 22 and December 1.

See the Target corporate website for more information on its price match policy. But this list covers the basics.

Next, let’s talk about how to make the most out of Target’s Price Match policy.

Target Price Match Policy Tips

Here are some ways you can make the Target price match policy work best for you.

Keep Your Receipt

The Target price match policy allows you to get refunds on lower advertised prices within 14 days of your purchase. However, you have to have your original receipt to get your price differential refund.

If you ordered online, you have to have your packing slip from the shipment.

Therefore, I recommend keeping all Target receipts on hand for 14 days. Just keep them in an envelope and set them aside.

That way you’ll know where they are in case you need to get a price match refund. This is especially important during times when you’re shopping a lot, such as during the holidays.

Check local ads and competing online stores on occasion. If you find something that matches the item shown on your receipt, bring it in to get your refund.

Check Before You Shop

If you’re looking for a specific item, you may want to check before you head to your local store. often has lower prices on items in order to compete with online competitors such as Amazon.

Bonus: Target will match prices to in-store prices. So, if you want to buy something and you’re in a Target store, check the price. If it’s lower, ask the cashier to match it.

Know That Target Matches Grocery Prices, Too

Does your favorite Target store location sell groceries? If so, know that the Target price match policy does extend to grocery prices as well.

Just bring the grocery store ad into your local Target to get the lower price. Note that again, the item does have to be identical.

As an example, you can’t buy a Chiquita banana at Target and get a non-name brand banana price from Walmart. Grocery match items have to be identical in brand name.

In addition, generic competitors aren’t included. So, you can’t buy a Target generic item and get it for the same price as a Walmart Great Value item.

Use Coupons for Extra Savings

You might be wondering if you can use coupons with the Target Price Match policy. You can, but only if they’re manufacturers’ coupons.

In other words, you can’t use a Target coupon plus a price match — unless the price is still higher after the coupon discount.

However, manufacturers’ coupons are deducted after the price match has been completed. This means more savings for you!

Using Target Price Match with Ebates

Another way you could qualify for additional cash back is by shopping at through Ebates. Ebates is a cash-back deal website that gives you cash back when you shop through its portal. Here’s how it works.

First, you’ll sign up for an Ebates account for free. Before you shop at, log into your Ebates account.

Then, access through the Ebates portal. Shop as usual. Check out when you’re done and be sure to keep an eye out for lower prices for the next 14 days.

Ebates will credit your Ebates account for the cash back amount you’re due from Ebates. Target will still credit you the difference if what you paid for the item is found on sale somewhere else.

Is Using Target’s Price Match Policy Worth the Effort?

You might be wondering if using the Target Price Match Policy is worth the time you put into it. I’d say absolutely, especially on big ticket items.

I’m not sure I’d use it on every single purchase I made. However, it wouldn’t hurt to scour ads at local stores to look for things that are on your weekly shopping list.

If you can search through ads for a few minutes each week, and keep an eye on prices for things you need, the effort will be worth the savings.

Just make it a shopping habit like you do with clipping coupons or using cash back apps like Ibotta.


Saving money through price match policies and other means is important. This is especially true during the holiday season when you’re spending more.

Personally, I think Target’s Price Match policy is a pretty good deal. It is kind of disappointing that there are so many exceptions. However, the company still has to make a profit.

And it’s great that Target is willing to match Amazon prices. This makes shopping at Target much more attractive, in my opinion.

Do you take advantage of Target’s price match policy? Why or why not? We’d love to hear about your experiences.


4 responses to “Target Price Match Policy (Including Amazon Price Match Guidelines)”

  1. Alemayehu Worku says:

    How can I receive money by this?

    • Deacon says:

      According to Target’s website, take the receipt to them within 14 days and they will give you back the difference in price. If you read our post, you’ll see it does work for some online stores too, but not all. I hope that helps.

  2. Theresa Elizondo says:

    What are the state regulations for price matching alcohol in Texas?

    • Deacon says:

      I don’t know for sure. You can check with the Texas Alcoholic Beverage Commission. They might be able to shed more light on that issue.

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