Halloween Spending 2021

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The fall season tends to lend a hand to pumpkin spice, fall decorations and, of course, Halloween. This spooktacular holiday has become more than candy for some households. 

Halloween spending is projected to be up this year thanks to last year’s quarantine.

We surveyed our Well Kept Wallet readers about their Halloween spending habits, and here is what we found.

Halloween Spending Areas

USA Today recently reported that Halloween spending for 2021 will hit an all-time high of $10 Billion.  

We polled our readers and asked where they tend to spend on Halloween. We found that most will spend on costumes, then candy, followed by house decor and food and drinks tied for third. 

For some, Halloween has become more than just Trick or Treating. It is actually an event. For others, based on our survey, they opt out during this holiday and save their money wisely.

When asked how much they spend, we were pleasantly surprised to see that most of our readers do not spend a lot.

Where Is the Money Spent

We broke our data out by area and age group to show trending. For the age group 33 to 40 years old, they tend to spend on costumes. You can make the assumption that most in this age group have small children. 

Alternately, our 69 and older population tends to spend on candy.


We asked our readers how much they typically spend on candy. Interestingly, most will spend $1-25.

We did find that 10% spend $100 or more. Those might be the homes that pass out the large size candy bars. 


As for costumes, we found half our readers spent $25 or less. This includes people who do not spend money on costumes at all.

On the other hand, 28% spent $50 or more, and 22% spent $26-50. Based on the information, it seems our readers are either all in or out on costumes.


Halloween decorations are fun. Surprisingly we found most of our Well Kept Wallet readers do not spend much on decorations. Perhaps some are entrepreneurial and make and sell their own Halloween crafts.

Making decorations for Halloween has always been a fun family pastime. Using tissue paper, an old newspaper and string can easily make a cute ghost to hang from trees.


When it comes to pumpkins for decorating, we found most of our readers do not spend much money.  Pumpkins are an inexpensive way to decorate. 

Pumpkin Farm

Pumpkin patch farms are fun to visit with the family. However, they get a little pricey with entry fees, corn mazes and other amusement park treats.

74% of our readers either do not visit farms or have minimal spending when visiting.


The NRF (National Retail Federation) predicts this year’s spending will be at an all-time high of $10 billion from $8 billion in 2020. 

Our survey included 368 responses from our Well Kept Wallet readers, and it was interesting to see where our readers tend to spend. For most of them, they tend to spend on costumes, candy and pumpkins. 

Related Article: Halloween Spending 2022