Groundfloor Review: Is It Legit?

Real estate investing by crowdfunding is one way you can get a stake in real estate without having to purchase it directly.

We will show you some of the key points you need to know about investing and the debt side of real estate holdings. 

If you’ve been thinking about investing in real estate but aren’t sure where to start, Groundfloor might be an option for you. With a low minimum investment amount (only $10) and no fees for investors, Groundfloor has made real estate investing more than affordable. 

What is Groundfloor? 

As mentioned earlier, Groundfloor is a crowdfunded real estate investing company. It was founded in 2013 by Brian Dally (co-founder of Republic Wireless) and Nick Bhargava. 

Their goal was to help the average investor have the freedom to participate in an investment asset class that was typically only available to higher-end investors. 

You’ve probably heard and read about other crowdfunded real estate investing companies such as Fundrise. The difference between Groundfloor and other real estate companies is that Groundfloor is open to everyone and offers no fees to invest. 

In the words of CEO and founder Brian Dally, the company “helps investors automatically diversify into short-term, high-yield real estate loans.” 

Other companies offer investments in real estate management companies instead. The Groundfloor website says that the client’s financial returns speak to the success of the company’s model.

Its debt-based investment platform has gained returns averaging a consistent 10%+ over the last 10+ years.

Is Groundfloor Legit?

Yes, Groundfloor is a legit company with over 250,000 users and over $1.3 billion transferred on Groundfloor’s investment platform.

They have a 3.9 out of 5 rating on Trustpilot and a B rating with the Better Business Bureau. They’ve also won several awards, including the Forbes Fintech 50.

As far as online security measures go, Groundfloor is secure. They use bank-level security when it comes to online investor interactions.

How Does Groundfloor Work?

The difference is that debt investments seek to earn a profit by offering loans to real estate investors. 

In contrast, equity investments seek to profit from rental income paid by tenants or capital gains if the property sells for a profit.

Groundfloor mostly deals in debt investments. Most crowdfunded real estate loans managed by Groundfloor run for 12 to 18 months, offering more short-term liquidity. 

Conversely, many other crowdfunded real estate companies have investment terms of three to five years in length. 

When you invest with Groundfloor Flyweel Portfolio, your money is instantly allocated and diversified into hundreds of real estate projects at once, so you’ll start to see repayments trickle in within as little as seven days. 

Investors can then reinvest or cash out–whichever they prefer. 

Here’s how the company sets up and manages its investments.

Groundfloor’s Investing Process

Groundfloor’s real estate investing process starts when a real estate investment borrower wishes to borrow funds for a real estate project.

Typically, the projects either involve refinancing for cash out on a short-term loan or purchase and rehab (e.g., fix and flip, new construction) properties. 

The borrower submits an application, and Groundfloor’s underwriting team vets and approves (or denies) the project.

Once a project is approved, the loan is available in the pool of hundred of loans ready for investing investors. When you meet the $100 account minimum, you invest in all the projects where Groundfloor lends.

Groundfloor’s Flywheel Portfolio makes it easy and simple to invest in hundreds of loans at once. As soon as your funds transfer, they’ll be instantly and automatically invested across all available loans, so you can start earning yields in as little as 7 days.

How Do I Get Started With Groundfloor? 

The easiest way to get started is through the Groundfloor mobile app. You can easily sign up, connect your bank account through Plaid in seconds, and schedule a one-time or recurring transfer. Plaid is a Visa-owned company that helps consumers link their bank accounts with trustworthy financial partners. 

To get started on the desktop, click “Get Started” at the top right of the Groundfloor homepage and begin opening a new account. You’ll start by sharing your name, address, and other personal information on Groundfloor’s secure site. 

In either the mobile app or browser, you’ll add your bank account information. 

After your bank account information is verified (Plaid uses multi-level security), you can transfer funds to your Groundfloor account, starting at minimum of $100 (although most investors start with $1000). It can take a few days for the transfer to go through, depending on which options you choose to link your bank, but once it does, your funds are at work. 

If you’d like, you can set up automatic transfers from your bank account to your Groundfloor account. That way, you’ll always have funds in your account if you want to make investment purchases. Groundfloor offers recurring transfers on a weekly, biweekly, monthly, and semimonthly basis.

How Does Groundfloor Work? 

Groundfloor has a mobile-first approach, with an app that makes investing easy and accessible to every investor — though you can also invest from your desktop or mobile browser.

In the mobile app, you can see your accrued interest, total loans you’re invested in, annualized return, an estimate of your portfolio’s value ranging from one to 20 years, and more. If you’d like to get into the details of your returns, you can check the Repayments Breakdown, which shows your return of capital, interest received, and your average realized return.

The Groundfloor app is available on iOS and Android devices.

If you want more specific details on each loan, you can see information about each investment, such as:

• The expected rate of return it will pay
• The length of the investment
• Where the investment property is located
• The loan term
• The project’s loan-to-value (LTV for cash-out refinances) or after-repair value (ARV for rehab projects)

Additional Loan Information

Groundfloor’s full-page detailed information gives a comprehensive list of facts about a loan and the borrower behind it. For instance, you’ll be able to see data in a rating-like format that can help you assess your comfort with the loan. 

Groundfloor rates the loan one through ten on factors such as: 

• Loan to value
• The area of town the property is located in
• The borrower’s experience level
• Quality of valuation

And there’s more. For instance, one valuation grade is called “skin-in-the-game.” This grade gives you an idea of how much of the borrower’s own money is tied up in the project. 

If the “skin-in-the-game” grade is a two out of ten, the borrower doesn’t have very much of their own cash committed to the project. In contrast, if the grade is an eight out of ten, they’ve got a lot of their own money applied to the project. 

These types of additional details help you as an investor do a deep-level assessment of the project. That way, you can make a more informed decision about investing in the project.

Closely Monitored Investment Projects

One way that Groundfloor works to help protect the investment projects it approves is with close monitoring of each project. Groundfloor’s Asset Management Team works to obtain monthly status updates on projects directly from the borrower. 

The company also agrees to a schedule for completion with each borrower. If regular draws to help complete the project are not being made, Groundfloor sends an independent inspector to the project to check on its progress.

These regular inspections help ensure the safety of the investment. Also, anytime a borrower requests a draw, they have to get a new independent inspection of work completed and give a project update report. 

The project update reports are then shared with investors. Groundfloor also works with borrowers to ensure timely project completion and subsequent loan payoff. 

All of these added steps help Groundfloor avoid potential problems with loan default. 

What if the Loan Goes Into Default?

Whenever you’re investing in real estate loans, there’s a chance the loan could go unpaid. If it goes into default and funds cannot be collected, Groundfloor starts the foreclosure process. It’s almost always in first-lien position on its loans, which further mitigates against risk for all investors.

Foreclosure is a last-resort solution, however. Groundfloor first works to resolve the situation in a way that works with the property owner to get the loan paid back. Finding a resolution first is important to the company. In some cases, defaulted loans can even return a greater investment for the investors, although it may take longer to work out.

Groundfloor Features 

There are several features that potential investors might appreciate. 

Here are some of the company’s most prominent features. 

• Groundfloor has a $100 minimum investment threshold
• Both accredited and non-accredited investors can participate
• The company works with residential properties only
• All loans are pre-vetted and pre-funded
• There are low fees for investors
• Each loan is qualified through the S.E.C., providing oversight and transparency
• Historical, annualized 10% returns on investment

Of course, the $100 minimum investment amount and the weekly repayments for investors make for attractive features.

These features help ensure that investing with Groundfloor is affordable. That means people in almost every financial situation can start to build wealth.

What are the fees?

• Historically, Groundfloor did not charge fees to its investors.
• With the launch of the Flywheel Portfolio in October 2024, because of its industry-leading fractionalization and diversification opportunities, there is now a nominal fee for investors that is paid through your account’s repayments. 
• There are no upfront fees to invest in the Flywheel Portfolio. Instead, the Flywheel Portfolio administers a management fee of 0.5% to 1.0%, assessed at the time those funds are disbursed back to you along with your share of the interest. 
• It’s important to remember that Groundfloor’s historical performance has yielded 10% across its portfolio. Thus this fee is still just a small amount to access these types of private real estate returns.

Who Can Invest With Groundfloor?

Groundfloor is available to both accredited and non-accredited investors. So, basically, anyone can invest with Groundfloor. And the company’s $100 minimum investment threshold was set in place to encourage investors from every wealth level. 

Is Groundfloor an REIT? 

Groundfloor’s default investment offering is the Flywheel Portfolio. This product was rolled out in October 2024 based on years of investing experience across thousands of different loans and understandings of investor behavior. The Flywheel Portfolio is qualified by the U.S. Securities and Exchange Commission. Structurally, it is a REIT but comes with many benefits that are not traditional for most REITs (read on to learn more about these benefits!).

The Flywheel Portfolio combines 200 – 400 short-term real estate loans into a single investment portfolio. This innovative approach greatly reduces risk and offers more stable and consistent returns. With the Flywheel Portfolio, investors get the added benefits of:

• Weekly disbursements as loans repay
• Instant diversification into hundreds of loans
• Set-it-and-forget-it, real estate investing

The makeup of the Flywheel Portfolio consists of a variety of Groundfloor’s loans, which they originate and asset-manage internally. Most of these loans are issues to experienced developers who are flipping homes, building new construction homes or refinancing for long-term holds or rentals. Importantly for investors, Groundfloor usually is in first-lien position on these loans, meaning they are backed by the underlying asset of the home itself. This lowers the default risk for individual investors, and if and when there are defaults, the return on that property can actually even be higher than agreed upon terms. 

The main point for everyday investors who want a passive income strategy is that Groundfloor is doing all the work for you. Each Groundfloor investor’s funds are automatically diversified  meaning you can invest $100 and have those funds dispersed into hundreds of projects at once minimizing your risk and maximizing your diversification. Because you’re invested into so many projects at once through your Auto Investor account you’ll also start to see repayments weekly. 

And if you’re still stuck on how this is different from a traditional REIT, the Flywheel Portfolio offers consistent cashflow, higher-yields, shorter-terms, planned liquidity, a closed structure, low minimum, and thorough diversification! You don’t need to know the ins and outs of every loan.

Groundfloor Holds a First Lien Position

Note that Groundfloor holds a first lien position on all loans it funds. Also, each loan is backed by its underlying real estate assets. 

However, as with all investments, there is some risk of loss. For instance, Groundfloor holds the lien on the invested properties; investors do not. You are an unsecured creditor to Groundfloor. 

Groundfloor does submit its LROs to the SEC (Securities Exchange Commission) for qualification. So, the loans are assessed by the SEC. 

Nonetheless, there is some risk to you as the investor because you are investing in Groundfloor, and Groundfloor is investing in the properties. 

So, if Groundfloor were to fail as a company, you would have no recourse to get your investment funds back.  

Positives and Negatives

As with any investment, Groundfloor has its pros and cons. Here’s a brief summary of some of the pros and cons of investing with Groundfloor. 

Pros

• A minimum investment of $100 makes Groundfloor accessible to almost all people
• Passive investing with weekly repayments
• No need to be an accredited investor
• High diversification and fractionalization
• Thorough vetting process for potential borrowers
• Easy-to-use investor platform and mobile app
• Low fees for investors
• Automated investing and instant diversification
• Won numerous awards, including the Forbes Fintech 50

Cons

• Investing through LRO’s can involve significant risk
• Borrowers can default on loans, which would affect investors negatively

Frequently Asked Questions

When understanding how to use Groundfloor, you may have some questions. Here’s a look at commonly asked questions.

Do You Have to Be a U.S. Resident to Invest with Groundfloor?

No, you don’t. International investors can invest with Groundfloor as well. You may need to contact their customer support team directly as an international investor, but they will walk you through the process.

Can I Buy Stock Shares in Groundfloor? 

Yes. Even though Groundfloor is a privately held company, it offers public stock sales from time to time.

You can buy your Groundfloor stock shares directly through Groundfloor or through the platform that is hosting the stock sale. There is usually a minimum purchase requirement of ten shares of Groundfloor stock.  

Groundfloor is proudly 32% customer-owned.

What Types of Projects Does Groundfloor Finance? 

Groundfloor focuses on single-family real estate projects.

Note that Groundfloor does not finance commercial properties or mobile or modular homes. They do offer investing into land lots and other real estate, through their Groundfloor Labs, which is only available to accredited investors.

Can I Use Groundfloor for Retirement Investing? 

Yes, you can open a self-directed IRA through Groundfloor. Groundfloor partners with the IRA Services Trust Company to help you get tax-advantaged investing options in real estate investing.

When you open an IRA account with Groundfloor, you can transfer funds directly from another IRA, do a rollover or make a contribution via a personal check. 

Does Groundfloor have a Security Process?

As mentioned, Groundfloor uses bank-level security to protect investors’ bank accounts. The company uses what’s called multi-factor authentication and AES 256-bit security.

You must pass multiple security levels before you have access to transfer money from your bank account to your Groundfloor account.

Groundfloor’s one-time-use passwords help ensure that passwords cannot be re-used if you need to log in again. And you will need to re-authenticate every 30 days as well or set up two-factor authentication.

All of these security steps are in place to help make doubly sure your personal information stays safe within Groundfloor’s online system. 

Can I Withdraw My Investment Early?

All Groundfloor loans are short-term in nature. As discussed earlier, 12 to 18 months is typical, and some loans are much shorter than that.

When you invest with Groundfloor, you cannot withdraw your funds early. You must wait until the loan is paid out before you can have access to your invested funds. But because you are instantly diversified across hundreds of projects, you can start to see repayments trickle in within as little as seven days.

Does Groundfloor Have a Referral Program? 

Yes, Groundfloor does offer a referral program. If you want to refer family and friends to open a Groundfloor account, the company will reward you for your efforts. After you’ve opened your account, you’ll get a referral link to send to family and friends.

When a family member or friend opens a Groundfloor account and transfers in funds using the referral link you sent them, you are eligible for a cash bonus. You’ll get your bonus deposited into your Groundfloor account when your referred party transfers money into their Groundfloor account.

Bonus: There’s no limit to the amount of referral bonuses you can earn. The more people you refer, who open up and deposit into an account, the more cash you earn. Some people have earned thousands of extra dollars through Groundfloor referrals.

Does Groundfloor Have Investment Advisors?

Groundfloor does not offer investment advice. So you’ll be totally on your own when it comes to choosing your investments.

Although the loan details pages do provide much information about each investment, you should not construe those pages as investment advice.

Your best bet to help protect yourself from investment losses is to do your due diligence research. Read the loan details pages carefully.

Learn what your risk tolerance level is by taking a risk tolerance quiz. Then, decide on and manage your risk and invest accordingly. 

Does Groundfloor have an App?

Yes, they have launched an app for both Apple and Android phones. Simply go to Groundfloor and get the app.

Summary

Many successful investors tout the benefits of real estate investing. But most people can’t own and manage real estate investment assets on their own. Groundfloor provides an affordable way for anyone to get involved in real estate investing. 

However, be sure to use Groundfloor’s “loan details” page to screen loans before investing in them.