10 Best Investment Sites

Some of the links included in this article are from our advertisers. Read our Advertiser Disclosure.

Investing in individual stocks is of interest to many investors, but some avoid it because it can be too risky for their level of experience.

The best investment sites may help the average investor by providing suggestions about purchasing individual stocks and minimizing risk.

With these sites, you can receive expert-researched stock recommendations that might help you reach your investing goals.

These stock picks can be less risky than investing by yourself and can make researching investment ideas even easier.

Our Top Picks for Investment Websites

Motley Fool Stock Advisor60% Off
MorningstarUp to $100 Off
Stock Rover14 day Trial

Top Investment Sites for Any Investor

When you are just beginning to diversify your portfolio or want to own stocks that provide steady dividends, you only need to buy individual stocks that should outperform the market for the next three to five years.

While you can make a fortune trading options, shorting stocks, or investing in penny stocks, you should leave these investing strategies to the pros.

Here are the best sites to check out if you are looking for investment advice.

1. Motley Fool Stock Advisor

  • For first-timer or a seasoned vets
  • Offers the best bang for your buck
  • Straightforward stock insights
  • Best buys now, market news and more
Get 60% Off Our Review

When you’re ready to buy individual stocks, you should consider Stock Advisor from The Motley Fool.

Stock Advisor is one of the best options for new and experienced investors since you’ll get access to several investing ideas as soon as you subscribe.

Since Stock Advisor launched in 2002, brothers David and Tom Gardner release two new picks each month.  David’s picks alone have outperformed the S&P 500 by 513.8%! Tom’s picks have outperformed the same benchmark by 88%.

While your S&P 500 index funds held during the same time period would have grown 93% by tracking the market performance, picking the right individual stocks can help you actually beat the market.

Each stock pick includes a short research report describing the company, reasons to invest in the stock now and why you might avoid the stock or sell your shares.

New investors may also appreciate the Starter Stocks list. This premade list recommends 10 stocks that the Stock Advisor team believes are a good fit for most portfolios. These stocks are for well-known companies.

Each starter stock can be less volatile than a monthly stock pick but still has plenty of growth potential.

Stock Advisor recommends that investors buy at least three Starter Stocks before buying shares of the new monthly picks.

Before buying any Stock Advisor recommendation, be sure to perform your own research separate from the investment site report.

Take the time to understand how the company makes money and how it can lose money or underperform the market.

Stock Advisor Investment Philosophy

Stock Advisor is a good option for long-term investors as they believe in owning stocks for several years before selling. You will need to be comfortable holding a stock pick for the next three to five years.

Other investment sites may promote short-term trades or use a “stop-loss” to sell your shares if the share price falls below a certain dollar amount or percentage from your initial purchase price.

Each Stock Advisor pick recommends a company with multi-year growth potential. All stock picks are modeled after the investment philosophies of David and Tom Gardner, the co-founders of The Motley Fool.

One monthly pick is from “Team David” and the second pick is from “Team Tom.”

To help you understand David and Tom’s investment philosophies, here’s The Motley Fool explanation:

It’s a generalization to be sure, but David swings for the fences. He’s willing to take the occasional stumble, so long as his total portfolio is up. Tom, on the other hand, never wants to see one of his stocks down 20% or 30%. He prefers to score runs consistently through constant base hits; David’s more about home runs. You may be somewhere in between. That’s why it’s important that you pick your investments on a stock-by-stock basis, just like we do.

Although you don’t have to buy every recommendation, you need to buy several of them to be a successful investor.

Stock Advisor only recommends you sell a stock when it appears the company won’t outperform the market for the next three to five years.

How Much Does Stock Advisor Cost?

An annual subscription to Stock Advisor for new members is only $99 (normally $199) or you can pay $19 per month. With either option, you get a 30-day money back guarantee.

Stock Advisor is a bargain for the caliber of investment advice you receive. Similar newsletters only provide one monthly pick and don’t have a “starter stocks” list.

2. Morningstar

  • Comprehensive screener tools
  • Thorough stock research analysis
  • Research for Stocks, ETFs, bonds, mutual funds
Up to $100 Off Our Review

One of the most widely respected investment rating sites is Morningstar. This site can be best for researching mutual funds and ETFs, but Morningstar analysts also research stocks.

You may already be familiar with Morningstar because free investing apps use Morningstar ratings to help you screen prospective investments.

For example, a fund with a 5-star rating may have the top historical performance for its category.

As a disclaimer, excellent past performance doesn’t guarantee similar results in the future. That said, the ratings can help you find stocks and funds that you may choose to add to your investment portfolio.

Like other investment sites, you can access many free articles and video interviews to help you understand the markets and investing ideas.

These articles, along with a stock screener and portfolio tracker, come with a free Morningstar Basic membership.

For in-depth analyst reports and a list of Morningstar’s favorite investments, you must purchase a premium subscription ($199 annually).

Morningstar Premium also includes additional stock screener and portfolio analyzer features.

Sign up for their 14-day free trial and get up to $100 off an annual membership with this link.

3. Stock Rover

  • Detailed research reports
  • Score companies for quality, growth, value and sentiment
  • Powerful screeners that can find and rank stocks
Visit Site Our Review

Stock Rover is a great service to get solid research for stocks. They offer three plans: Essential, Premium and Premium Plus. Each one offers levels of investment data, charts, ratings, margins of safety and more.

Many investors think Stock Rover has one of the top stock screeners. In addition to evaluating potential investments by a specific metric, Stock Rover lets you find stocks by “guru strategy.”

These custom screens model the methods that famous investors use to research stocks.

The Premium and Premium Plus plans will also monitor your portfolio. As your portfolio needs periodic rebalancing, Stock Rover will recommend potential trades.

This extra eye can be helpful when you want advice for managing your portfolio.

4. Seeking Alpha

  • Offers crowdsourced research content
  • Primarily written about individual investments
  • Best for intermediate to advanced investors
Learn More Our Review

Seeking Alpha is arguably one of the best free investment sites. I personally subscribe to the daily Wall Street Breakfast email that includes a quick summary of the market’s top headlines.

This newsletter lets me quickly track any recent moves for the positions I hold and stocks on my watchlist.

You can also read articles to get investing ideas and review market commentary from Seeking Alpha contributors.

There are articles that list the bull case and bear case for a stock or ETF. I use these articles during the research phase to better understand an investment recommendation before deciding to buy or avoid.

Investors who make several trades each month can benefit from Seeking Alpha Premium ($29.99/month).

Premium members also get access to a “Quant Ratings” system that can make screening stocks easier.

5. Zacks

  • Research geared toward season investors
  • Great stock screener filters
  • Subscription fee higher than most
Visit Site Our Review

Zacks provides some free investing commentary on potential investments. You can use Zacks to find long-term and short-term investing ideas.

To access the premade investment rank lists and in-depth analyst reports, you will need to join Zacks Premium. This service costs $249 per year after a 30-day free trial.

Want to try Zacks out? Download their free report on 5 Stocks Set to Double.

While any investor can benefit from Zacks Premium, it’s probably a better option if you follow a particular investment strategy.

The Zacks stock screener can filter by:

  • Growth
  • Value
  • Earning Surprises
  • Best Industries

While Zacks has a robust stock screener, its “Rank Lists” can be an effective way to find stocks. There are lists for different industries and investing strategies.

Zacks also assigns each potential investment a score.

A higher score indicates the stock may have better investment performance.

In addition to the Zacks Rank Lists, you can read in-depth reports for each stock. These reports can describe the current pros and cons.

At $249 a year (after the 30-day free trial), you do get valuable research. Keep in mind you’ll have to invest more money so your investment returns can “pay” the annual subscription fee.

If you still need to buy your first stock, Zacks might not be the best option until you establish your investment strategy.

6. Investopedia

  • Great for beginners and experienced investors
  • Offers an educational database and investment simulators
  • Well known go to for investment research
Visit Site

Many beginners and experienced investors like Investopedia because of their educational database, market news articles and investing simulator.

New investors will appreciate the no-cost educational resources that many free investing apps don’t offer. You can learn about investing terms and strategies.

If you want to test investing ideas, you can make simulated investments with a $100,000 starting balance for free.

Before you invest your own money with some of the investment suggestions, you can see how they play out with paper trades first.

You can also read market news articles that tell you what’s happening in the stock market and select industries. These articles may also list stocks that are benefiting or hurt by market events.

However, Investopedia never recommends which stocks to buy or sell.

Investopedia does offer an online academy where you can take video courses to learn more about how to invest.

All the best investment sites include how-to articles, but you might enjoy this more interactive learning method.


  • Membership driven non-profit
  • Chapters throughout the US
  • Offers tools for members to build their portfolios
Visit Site

You may have received envelopes in the mail from the American Association of Individual Investors (AAII). Many people regard AAII as a respected source for learning how to invest in stocks, ETFs and mutual funds.

You can also use their model investment portfolios as an example to build your own investment portfolio.

An annual subscription only costs $49 a year. This makes AAII one of the most affordable paid investment research sites.

AAII offers other newsletters that focus on investing strategies like dividend investing. If you like the basic AAII membership, you may want to consider adding these subscriptions later.

8. Barron's

  • Traditional investment insights
  • Weekly print newspaper subscription as well as digital
  • Covers stock summaries, news articles and more
Visit Site

Barron’s is a highly-respected investing publication that offers daily market insights and weekly stock market recommendations. You can subscribe digitally. A weekly print newspaper is also available.

Each week, Barron’s gives readers five new investing ideas from a team of individual stock pickers. Their recommendations represent different investing strategies.

Much like the Motley Fool Stock Advisor, these ideas focus on company fundamentals so you don’t have to worry about short-term trades that require you to closely watch the markets.

If you’ve ever read a copy of The Wall Street Journal, then you will be familiar with Barron’s content format.

The same parent company owns both publications, but Barron’s focuses on stock investing while the Journal is better for business news and current events.

9. Kiplinger

  • Best known for their magazine
  • Columnist share investment ideas and insights
Visit Site

Kiplinger is best known for its monthly personal finance magazine that offers investment recommendations and money management advice for every age, including millennials. An annual subscription to the magazine costs $29.95.

Several columnists provide monthly investing ideas, plus each month features a special report of other stocks, bonds, ETFs and mutual funds you might want to buy.

You can act on one of the new recommendations or follow one of their investing lists:

  • Kip Dividend 15 (Best Dividend-Paying Stocks)
  • Kip 25 Mutual Funds (Best 25 Mutual Funds to Own)

If you want to invest in individual stocks, I recommend James Glassman’s column. He mentions several stocks or ETFs to invest in and covers a different investing theme each month.

As always, research each pick before you buy to determine if it’s a good fit for you.

You won’t find the same level of deep analysis as some of the other recommendations on this list, but Kiplinger’s ranks as one of the best financial magazines.

10. CNBC

  • Investment news channel
  • Learn real time stock market trends
  • Follow well known investment strategists live
Visit Site

CNBC is the most watched investing news channel. To save time (and the cost of a cable TV subscription), you can visit their website to read their numerous articles for free.

You’re going to find bullish and bearish sentiment like Seeking Alpha. Consequently, CNBC may be used as a research tool to understand the strengths and weaknesses of potential investments.

As you track your investment portfolio, the CNBC articles can help you quickly see if a stock remains a good investment.

Because CNBC is mostly news articles, make sure you read the bull and bear-side opinions for your potential investments.

Only reading bearish articles can cause you to panic sell. Likewise, only reading positive articles can cause you to buy stocks that might be too risky.

Are Investment Sites Worth It?

Investment sites may make buying individual stocks and sector ETFs simpler. The top sites can highlight some of the best (and worst) potential investments.

Nonetheless, you will still need to perform your own research to decide if their recommendations fit your investment strategy.

For example, investing in a fast-growing tech stock probably isn’t a good idea when you want a blue-chip dividend stock.

If the investment site charges a fee, you must decide if the quality of research is worth the cost. When the answer is “yes,” you must decide if you will buy enough stocks to justify the fee.

The Right Way to Buy Individual Stocks

Many online brokers make it easy to buy stocks without fees. Unfortunately, brokers won’t provide individual advice, so it can be easy to make a risky portfolio. These suggestions may help you as you start investing.

Diversify Your Portfolio

Buying stocks that have the most exciting headlines or investing in brands that you use can make things simple.

However, some brokers and investing sites may recommend a model portfolio of domestic and international stock and bond sectors.

You can use this recommendation to find stocks and funds that fit the recommended sectors and asset allocation.

If you have yet to invest your first dollar, consider investing in index funds and target date retirement funds first.

These funds give you exposure to most publicly traded stocks and instant diversification with low fees. As a result, you can minimize your portfolio risk.

How Much Stock to Buy

When buying stocks, it’s important to pay attention to asset allocation. You don’t want one stock to be too large of a position in your portfolio.

For instance, if a single stock is 50% of your portfolio value and the share price goes to zero, you lose half of your money.

To limit your downside risk, you may consider only having a maximum 5% portfolio allocation for each stock you buy. This means that if you have $10,000 in your brokerage account, each stock position might only be $500.

Other investors might invest as much as 15% of their portfolio in one stock. Make sure you are comfortable with the amount of stock you buy. With each purchase, make sure you maintain a diversified portfolio.

When you invest small amounts of money, you may assign a 1% or 2% allocation per stock. If the stock fails and it’s just a 2% allocation, you will only lose a small amount of cash.

Assigning a small allocation can also be good when you invest in risky stocks with a volatile share price.

Avoid Common Investing Mistakes

It’s not uncommon for new investors to have some blunders when they first get started. Investment sites may help you minimize the number of missteps you make.

Using investment sites to purchase stocks can help you avoid these common mistakes:

  • Investing in company stock just because you work there
  • Only buying stock for brands you use
  • Trading stocks on headlines
  • Investing in stocks without understanding the company’s business model
  • Having a single position that’s too large for your risk tolerance
  • Not performing your own due diligence

Always remember that stock investing isn’t a “get rich quick” scheme.

Do Your Research

You have many options when it comes to investing. You can use robo-advisors, mobile apps, personal retirement accounts such as IRAs, or investment management companies such as Charles Schwab or Fidelity to manage your investments.

Investment sites help educate you on the best trading platforms, exchange-traded funds, cryptocurrency and other investing platforms.

Although there are successful day traders and momentum traders, most successful investors follow the “buy and hold” approach and ignore the periodic share price dips.

This is why it’s so important to get investment advice from a third-party resource. Investing in stocks and ETFs can be easy if you use the proper resources and information to manage your investment accounts.

Quick Comparison

SiteAnnual Base PriceRating
Motley Fool Stock Advisor$994.5
Stock Rover$79.994.0
Seeking Alpha$3594.0


Professional investors rely on many of the resources mentioned above to research potential investments.

You can access the same information without paying hefty advisory fees or subscribing to a $1,000+ investing newsletter.

When you’re ready to start investing in stocks and ETFs as a DIY investor, using these investment sites can help you with your research.



  1. I rarely see anyone recommend Investor’s Business Daily. I have subscribed since the 1980’s and it has proven to be invaluable to me. Whether you subscribe to the CANSLIM principle or not, it contains a wealth of information not found elsewhere.

    • Thank you for sharing your investing story with us!

  2. What about SuperStockScreener.com? I’ve been subscribing for years and their picks have made me a lot of money.

  3. I am a Motley Fool subscriber and have been very happy with that for several years. I though feel the services are very much focused on the US markets, and I would like to diversify my portfolio towards EU and Asia. Anyone having some good recommendations for similar services covering those markets more?

  4. I feel Zack’s basic service is ok, but their higher paying (more expensive service offerings) get information earlier than other clients. By the time I am reading information to buy a stock, stock is already up by 5 to 15% !. That means somebody is ahead in this game! You did not mention Value line service which is one of the best service, little more expensive though.

    • Thanks for the feedback David. We will take a look at Value Line.

  5. Zack’s are so expensive and they have * one star ratings i am ultimate member paying them 2999.99 per year. Need some advice, thanks.

  6. Motley Fools recommended some very good stocks. I have my own strategy, but hearing it from them confirms my thought process.

    This is the only paid subscription I’ve done. Highly recommend it for long term or short term investors.

  7. What about Morningstar is anyone using it? Worth a try?

    • We have a review on our site you can search and check out!

  8. Investopedia has become the quasi-authority on definitions and understanding. Zacks has always been good and the free version of Morningstar I visit. What has been excellent is that while transaction free trading is on the rise, so is cost-free institutional level information that was once reserved for paying clients. I’m a Channelchek fan myself. They cover my sectors and I trust they aren’t trying to sell me anything.


Leave a Comment