Valued Opinions Review: Is It Legit?

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Completing online surveys can be an easy way to earn a few extra dollars each month. However, repeatedly taking surveys can become tedious if you answer the same questions over and over again.

Valued Opinions offers a wider variety of topics than its competitors. You also have several redemption options, including gift cards and magazines.

This review can help you decide if Valued Opinions is worth your time.

Valued Opinions logo
Overall Rating


You can attempt multiple surveys per day and earn $1-$5 per offer. However, it can be challenging to qualify for surveys and the redemption minimum for gift cards is $20. There are no PayPal or bank deposit payment options either.

  • Earning potential


  • Rewards options


  • Redemption minimum


  • Ease of use



  • Multiple daily surveys
  • Many survey topics
  • Several reward options


  • No disqualification rewards
  • High redemption minimum
  • Can be time-consuming

What is Valued Opinions?

Valued Opinions is an online survey site that is open to panelists living in the United States and across the world. The community has approximately three million members worldwide.

The survey site’s parent company is Dynata, which operates several other market research platforms. 

Thanks to its connections, you can attempt surveys from several providers. Then, all your rewards are deposited into your Valued Opinions account.

This means that instead of taking surveys on several sites, you may be able to centralize your earnings potential and redeem your points more frequently.

It’s possible to attempt several surveys per day and redeem your earnings for gift cards and magazines. 

Your survey opportunities are similar to many of the best survey sites. Most of the surveys have you share your shopping habits or review a variety of products and services that you use or might purchase in the future. 

Who Can Join?

You must be at least 17 years old to join Valued Opinions in the United States, making it a great paid survey site for teens. However, the minimum age can be different for other countries. 

How Does Valued Opinions Work?

Valued Opinions is fairly straightforward to use. First, you create a free online profile after verifying your email address. 

Then, you can complete short profile questionnaires that don’t pay you but can help you qualify for more surveys.

Once you’re inside your online dashboard, you should see a handful of active survey invitations waiting for you to attempt. 

Like most survey platforms, you must answer a series of screener questions to qualify for paid surveys. Unfortunately, you won’t earn a consolation reward if you don’t qualify for the complete survey.

Complete an Online Profile

valued opinions profile set up page

Most survey panels only have you take a relatively short profile questionnaire to match your background with relevant surveys.

The Valued Opinions profile surveys are far more extensive and time-consuming. Therefore, in addition to the general questions, you can also customize your profile for specific survey topics.

Your upfront time investment can help you save time down the road as you can more easily qualify for new surveys.

One potential downside of the platform can be the high rejection rate for surveys if you don’t meet the desired traits. 

Since you won’t earn points for disqualified attempts, your time is less valuable than it is on other platforms that at least give you something for your effort.

Take Surveys

The most common way to make money with Valued Opinions is by answering short online surveys. Most surveys take between 15 and 20 minutes to complete.

Many surveys pay between $1 and $2, with the highest payouts around $5. 

You will only earn points if you qualify for the entire survey and complete it.

Earn Rewards

Your rewards from most surveys are redeemable shortly after completing your survey. It may take several weeks to receive payment for diary studies and focus groups as these panels are a multi-day commitment.

Instead of earning points, you earn a fixed dollar amount for each survey completion. 

You may also receive invitations for lengthy and more rewarding endeavors like focus groups and watching ads.

Since this isn’t a get-paid-to site, you don’t have multiple ways to earn points when you no longer want to take paid surveys. 

Several other competing sites also let you complete short online tasks, play games and shop online in addition to taking surveys.

Redeem Rewards

You can start redeeming your earnings with a $10 rewards balance. 

Unfortunately, you currently need $20 to request gift cards. This redemption minimum is higher than most paid survey platforms and usually requires $10 or less.

Your redemption options can include:

  • Retail and restaurant gift cards
  • Visa cash cards
  • Magazines
  • Airline miles

Cash payouts by PayPal or direct deposit are unavailable. You must settle for a Visa cash card instead.

It usually takes 24 hours to receive most gift cards, but the delivery time can be up to three days for Visa gift cards.

Magazine subscriptions can require several weeks to receive your first issue.

Airline mile deposits can take up to 28 days.

How Much Does Valued Opinions Cost?

It’s free to join this survey platform, and no activities require a purchase. 

You must only dedicate your time, which can be 30 minutes or less, to complete one survey. 

However, you may encounter a “hidden fee” for some payment options.

Gift Card Redemptions

While the site doesn’t label this premium as a fee, you should be aware of a hidden cost for select store gift cards and Visa cash cards. 

Several gift card brands require more rewards than the face value. For example, you may need a $22 rewards balance to get a $20 gift card.

Visa cash cards with a $20 face value require a $25 balance.

It can be wise to explore your redemption options to determine how much you need to earn to request a payout. This comparison can make it easier to decide if this is your best platform for free gift cards

Key Features

Here are some of the best ways to maximize your membership to Valued Opinions.

Online Surveys

Valued Opinions survey categories

Online surveys are the primary way to earn reward points on Valued Opinions.

You can receive email and push notifications when new opportunities are available. 

There are usually several surveys ready to attempt for a variety of topics. Each listing shows the potential payout and the estimated time to complete.

Your survey topics can include:

  • Automotive 
  • Employment
  • Entertainment
  • Grocery shopping
  • Health conditions
  • Home and family
  • Insurance
  • Politics
  • Technology

You can attempt several surveys each day. However, some members report only receiving a few invitations per month.

Many Rewards Options

Valued opinions rewards

You have several ways to redeem your rewards for retail, restaurant and travel rewards. 

Several popular stores include:

  • Amazon
  • Apple
  • CVS
  • Home Depot
  • Nike
  • Target

Most gift cards require a $20 balance, and you receive a gift code via email.

If you want to cash out sooner, you can pick up a magazine subscription for $10. It’s even possible to buy airline miles to Southwest Airlines with a $15 balance.

Finally, you can donate your earnings to charity if you prefer.

Social Media Community

You can follow and answer various trivia questions or polls on the company’s Facebook, Instagram and Twitter pages. 

However, you’ll want to remember that these activities don’t earn rewards.


Valued Opinions badges

As you become more active on the platform, you can earn badges.

There are five different levels:

  • Bronze
  • Silver
  • Gold
  • Platinum
  • Diamond

There are no additional perks or loyalty bonuses for getting a different badge. However, this virtual reward may motivate you to complete more surveys. 

You can get higher-level badges by completing your profile and taking several surveys each week.

Charity Donations

In addition to helping you make money, Valued Opinions donates $10,000 per month to the American Red Cross on behalf of all members. 

This charitable act is another reason to consider supporting this service.

What Others Are Saying About Valued Opinions

Valued Opinions has a healthy Trustpilot score but lacks reviews on other popular rating sites.

The survey platform has a 3.5 out of 5 Trustpilot score. This is a good score, but the platform has its shortcomings.

Here are some reviews from users:

This is a good survey site, and I like the surveys. I wish there were more for the 70+ age group. We love to take surveys and are still spending money for our products. The rewards are really good!” –Barbara

“Although I receive an ample amount of survey invitations, most have been filled before I have the opportunity to take them.” –Robert M.

The surveys are good, but some are too long, for not enough rewards as other survey sites.” –Linda Hayes

Alternatives to Valued Opinions

Other survey sites may have better Trustpilot scores and lower cashout minimums than Valued Opinions. You might also have an easier time qualifying for surveys and earning rewards.

Survey Junkie

Survey Junkie lets you take multiple daily surveys and asks for your opinion about products as well as services. Once you’re an active member, you may even qualify for online focus groups.

Most surveys take 20 minutes or less. You also earn a few points for each disqualified survey attempt. 

Your earning potential is competitive with Valued Opinions, but the cashout minimum is significantly easier to achieve. Redemptions start at $5 (500 points) for other gift cards and PayPal rewards.

You can even install the SJ Pulse extension to earn bonus points as you use your devices. This feature also helps you qualify for exclusive surveys.

Branded Surveys 

Branded Surveys is a survey-only rewards site performing market research for the world’s largest companies. 

You earn reward points for each completed survey and quick one-question polls. 

In addition, it’s possible to earn up to 19% bonus points as you level up within their Branded Elite loyalty program. For comparison, the Valued Opinions badge system doesn’t offer bonus points.

The service periodically releases promo codes. If you find one, you can redeem it for bonus points.

Redemptions start at 500 points ($5) for PayPal, direct bank deposits, and gift cards. 


If you want a variety of ways to earn points, Swagbucks might be your best option.

Some of the paid opportunities include:

  • Online surveys
  • Games
  • Product offers
  • Watching short videos
  • Shopping

Several activities require a purchase to earn points, yet there are many free ways to make money with this get-paid-to site.

The cheapest redemption option is $1 for Amazon gift cards. Gift cards and PayPal cash rewards are available for $5.

Frequently Asked Questions

These questions can help you learn more about Valued Opinions to decide if it’s right for you.

What customer service options does Valued Opinions offer?

You can submit a contact form on their website and receive a response by email. The company responds to queries on a “first come, first serve” basis

Is Valued Opinions trustworthy?

Valued Opinions is a legit survey site that doesn’t sell your personal data to third parties or use it for marketing purposes. However, you will need to provide various details about your household and lifestyle to qualify for surveys.

To prevent account fraud, the platform may also have you verify your phone number to access your account or redeem rewards.

How do you make money from Valued Opinions?

Short online surveys that usually take 15-20 minutes are the most common way to make money. These surveys can earn up to $5 but usually pay between $1 and $2.

You may also receive invitations for focus groups, diary studies, watching ads and product testing. These opportunities can pay more but require more time and are less common.

Does Valued Opinions have a mobile app?

No, you can only access Valued Opinions from an internet browser. The website is mobile-friendly.

How does Valued Opinions make money?

The survey site generates revenue from each survey you complete. You earn a portion of the payment that Valued Opinions receives for your effort.

This platform won’t sell your personal information to make a quick buck.


Valued Opinions may offer a wider variety of survey topics than most platforms. You can also attempt to answer several surveys per day. 

That said, its redemption minimums are higher than many survey apps, and you won’t earn points on short polls or quick tasks that most platforms award points for.

This platform can be rewarding if you qualify for their survey invitations because most surveys earn up to $5. 

However, the $20 redemption minimum for most gift cards will deter many panelists when you can answer similar surveys and cash out at $5 or $10 on other sites instead.